Senior Associate Athletic Director
After an 11-year run that made him the winningest basketball coach in VMI history, Bart Bellairs is in his third season as the Senior Associate Athletic Director for Operations and Marketing.
Bellairs' duties include overseeing much of the day-to-day operation of the department, while also generating corporate partnerships, providing in-game promotions and coordinating efforts in managing Big South Conference marketing contracts.
Since starting his new position, the Marketing Department has seen its revenue double over the past two fiscal years, an increase in promotional and community outreach programs, and a significant increase in licensing revenue. Bellairs was also instrumental in the implementation of online ticketing operations, while VMI AMP (Athletic Marketing and Promotions) has doubled its client base and tripled its revenue over the course of the past two fiscal years.
In addition to his Marketing and Ticketing duties, Bellairs has directed the gameday operations of most of the Keydets' sports, including Championship events such as MatJam 2006, where the ACC and Southern Conference Wrestling Championships were determined. He has overseen the scheduling of the football and basketball programs, while participating in several committees, including the VMI Construction Committee, the Big South 25th Anniversary Committee and the President's Select Fundraising Committee.
Away from his work at VMI, Bellairs has also worked as a color analyst for College Basketball contests for ESPN and Comcast Sports Net. He was also co-host of "Bart and The Bob", a local radio sports talk show based out of Lexington.
With 11 years at the helm of the Keydet Basketball team, Bellairs held the position longer than all but one previous head coach while collecting the most wins of any coach in the school's history.
His best season took place in 1995-96, his second year in Lexington, when he guided the Keydets to an 18-10 record and was named 1996 State Coach of the Year by the Richmond Times-Dispatch. He also earned Southern Conference Coach of the Year honors in his debut season of 1994-95 after the Keydets posted a 10-17 mark, doubling the win total of the previous year.
Before coming to Lexington, Bellairs served as an assistant coach at several colleges, reaching the NCAA Tournament while at Maryland and at James Madison.
A native of Richmond, Kentucky, Bellairs graduated with a Bachelors degree from Warren Wilson College in 1979 before earning a Masters degree from Western Illinois in 1981.
Bellairs is married to the former Jacki Berkshire. They have three sons, Andrew (16), Jacob (14), and Will (10), and two daughters Katie (25), and Alli (9).